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Ketahui Rahsia Memiliki Autoresponder Berbayar Secara Percuma!

Tahukah anda bahawa jumlah mereka yang tidak berjaya dalam perniagaan ini lebih besar dari yang berjaya? Ya, mungkin anda tidak perasan akan perkara ini kerana apa yang anda lihat dan dengar adalah mereka yang berjaya sahaja. Mereka yang tidak berjaya melakukannya untuk kali pertama besar kemungkinannya akan meninggalkan industri perniagaan ini.

Mereka yang gagal mula menyalahkan sistem, menuduh bahawa usahawan yang memperkenalkan mereka dengan perniagaan internet sebagai penipu dan hanya mahu mengaut keuntungan dan pelbagai alasan yang hanya menjatuhkan industri perniagaan internet ini.

Tidak kiralah samada anda memasarkan produk anda sendiri atau memasarkan produk orang lain melalui program afiliate, perniagaan ini merupakan satu perniagaan yang mudah untuk dilakukan dan mampu menghasilkan wang lumayan buat anda namun jika ia tidak dilakukan dengan teknik serta strategi yang betul maka segala usaha anda sia-sia belaka.

Anda mungkin telah menghasilkan satu produk yang hebat. Dalam kajian anda jika anda berjaya pasarkannya, anda mampu memperolehi ribuan ringgit darinya. Jadi anda telah mengupah seorang penulis surat jualan dan seorang pereka grafik bagi mengahsilkan laman web jualan yang mampu menghasilkan jualan. Namun selepas 6 bulan anda lancarkan produk anda tersebut jualannya tidak memberansangkan dan hanya 15 orang sahaja yang membeli produk anda. Dengan harga produk anda tersebut sebanyak RM30.00 ianya tidak mampu menanggung kos perniagaan yang telah anda keluarkan dan yang bakal anda keluarkan.

Begitu juga jika anda telah menyertai program-program affiliate tetapi tiada satu pun yang menghasilkan jualan yang meletup buat anda. Adalah satu dua pembeli yang membeli melalui ‘link’ anda namun setelah anda menghabiskan banyak masa untuk mempromosikannya ianya seperti tidak berbaloi.

Kenapa Ini Berlaku ?

1)  Prospek tidak akan membeli jika anda melakukan jualan terus terhadap mereka.

Mari lihat statistik di bawah : 

√ 10% dari prospek anda kemungkinan besar akan terus membeli

√ 5% dari prospek anda akan berada dalam keadaan 50/50 (samada membeli atau tidak) jika anda terus menjual kepada mereka

√ 85% dari prospek anda tidak akan membeli terus.

Prospek yang saya maksudkan di atas adalah mereka yang betul-betul berpotensi menjadi pelanggan anda dan bukan prospek yang dalam peringkat 50/50 untuk ditukarkan menjadi pelanggan namun jika anda hanya mengharapkan 10% dari prospek anda tersebut maka anda boleh lupakan untuk menjana kekayaan melalui internet.

Dari statistik di atas anda akan menjana kekayaan jika anda menumpukan kepada 90% prospek anda tersebut. Dengan lebih menumpukan terhadapnya anda boleh memperolehi keuntungan maksimum atas setiap kempen jualan yang anda lakukan.

Baik… sekarang anda sudah tahu atas segmen mana yang harus anda tumpukan bagi mengaut keuntungan yang maksimum tetapi persoalannya sekarang bagaimana untuk melakukannya ? Sebelum saya jawab soalan ini mari kita lihat dahulu apakah kemungkinan-kemungkinan kenapa 85% prospek anda ini tidak melakukan belian pada kali pertama.

√ Kemungkinan masa anda lakukan promosi merupakan masa yang tidak sesuai dimana prospek anda sibuk menumpukan perkara lain berbanding dengan promosi yang anda lakukan

√ Kemungkinan pada masa anda melakukan kempen, 85% prospek anda tersebut belum memperolehi gaji lagi dan tiada modal untuk membeli produk anda

√ Kebanyakkan dari prospek akan mengambil masa atau bertangguh untuk melakukan belian bagi memastikan apa yang mereka bayar adalah sesuatu yang berbaloi. Jadi mereka akan melihat dahulu sehingga timbul keyakinan mereka untuk membeli.

√ Dan banyak lagi alasan kenapa prospek anda tidak terus melakukan belian

2) Mereka melakukan kesalahan pemasaran dengan menggunakan kaedah satu langkah.

Apa itu pemasaran satu langkah? Ianya adalah dimana anda pasarkan terus menjual kepada prospek. Agak sukar untuk mencipta jualan yang meletup jika anda menggunakan kaedah pemasaran ini.

Anda perlu tahu bahawa secara umumnya manusia membeli melalui proses 3M iaitu Mencari, Memilih dan Membeli. Jadi dengan kata lain anda perlu lakukan iklan, beri informasi tertentu kepada prospek yang bertindak balas dengan iklan tersebut dan melakukan jualan pada akhir proses.

Jualan tidak dilakukan di hadapan tetapi di hujung proses....

Dengan melakukan proses pemasaran 3 peringkat anda bukan sahaja mampu menghasilkan jualan malah mampu menghasilkan jualan maksimum buat anda dan perniagaan anda.

3) Mereka memasarkan produk kepada sasaran pasaran yang salah

Seringkali ada sesetengah pemasar informasi kecewa walaupun mempunyai senarai prospek yang banyak namun hasil jualan tidak seperti yang diharapkan. Salah satu sebabnya adalah mereka memasarkan pada sasaran pasaran  yang salah.

Jadi apa yang perlu dilakukan adalah dengan menapis dan mengasingkan senarai prospek yang telah diperolehi. Dengan cara ini anda akan tahu apa yang bakal anda pasarkan ke atas sasaran yang telah anda tentukan.

Jadi bagaimana untuk memastikan yang 85% prospek anda ini bertindak untuk melakukan belian ?

Hanya ada satu cara sahaja iaitu dengan melakukan 'tindakan susulan @ ‘follow up email’. Mungkin pada kali pertama anda gagal mencipta jualan namun dengan tindakan susulan secara berkala mampu memberi peluang kepada prospek untuk melakukan belian pada masa dan keadaan yang sedia untuk mereka lakukan.

Dan bagi perniagaan internet hanya ada satu medium yang paling mudah untuk anda lakukan tindakan susulan iaitu dengan menggunakan ‘EMAIL’.

Tindakan susulan melalui email inilah yang kita panggil ‘Pemasaran Email’. Untuk melakukan pemasaran email anda perlukan 2 perkara iaitu :

1. ‘LIST’ atau senarai email prospek (yang telah ditentukan sasarannya)

2. Sistem penghantaran email terhadap ‘LIST’

Pemasaran email merupakan satu seni pemasaran dimana jika anda lakukan dengan teknik serta strategi yang betul ia mampu menjana kekayaan buat anda dan jika tidak tindakan susulan yang anda lakukan tersebut hanya sia-sia sahaja.

Bagaimana Sistem Autoresponder Menjayakan Pemasaran Email Yang Berkesan?

A different approach to advertising.

Catcheye : A different approach to advertising!

• 

  Catcheye is an online advertising platform that allows advertisers to deliver their advertisements in a highly effective manner. Our ad delivery platform guarantees that each ad is viewed by unique and voluntary viewers. In return, they will earn Catcheye reward points which can be exchanged for cash and/or other prizes. Viewers are also required to answer 3 simple questions related to the ad being displayed, hence strengthening their impression and understanding of the message being conveyed.

  In addition, Catcheye will donate to a charity organization (of the user’s choice) everytime an ad is viewed. Indirectly, this allows companies to fulfill their corporate social responsibilities while promoting their businesses.

• How Catcheye Works

  
  • Advertisers upload ads;
  • Advertisers formulate questions based on the ads;
  • Advertisers decide how many unique users should view the ads;
  • Advertisers can further specify the target audience by demographic segmentation;
  • Catcheye may only display the ads to the intended target based on advertiser preferences.
  • Users in Catcheye read the ads, answer the questions;
  • Catcheye pays users with cash, and/or other rewards.

• Why Join Catcheye?

  • You will receive reward points by viewing our ads, which can be converted into cash or other prizes.
  • The more ads that you view, the higher your chance of winning our attractive monthly prizes such as jackpot, free gifts and more!
  • Earn more reward points by inviting others to join Catcheye. They will become part of your network and contribute a portion of their points to you!
  • With Catcheye's charity programme, you can even choose to associate yourself with a charity organization and raise fund for them by viewing ads.

  Why Advertise with Us?

  • You spend less but are assured definite and unique viewers;
  • Your messages are guaranteed to be received by viewers;
  • Catcheye's relevance ranking algorithm will analyze user's preferences and serves ads which are relevent and meaningful to them, thus increasing the effectiveness of your ad.
  • Fulfill corporate social responsibility by making indirect donations to charity.

JOIN NOW!!!

Successful Affiliate Marketing

Successful Affiliate Marketing

There are hundreds of thousands of affiliate programs
out there, all of which claim to be the best. Many
of them try to give you the impression that all you
have to do is use their banners and links then wait
for the money to start rolling in. Although this
can be the case, this type of scenario normally
applies to large sites with a lot of web traffic.

Choosing banners
With most affiliate programs, you are offered a
variety of banners to plan on your website, as very
few of them will be effective. The problems with
most banners are their size. If you choose a banner
that is high in size, it will take a long time to
implement and use. Therefore, it's recommended that
you use banners no more than 15kb in size.

When you select any types of graphical advertising,
you should try and keep the theme of your website in
mind. Even though graphical ads are meant to stand
out and catch people's eye, they shouldn't be to
the point where everything else on the page is
completely ignored.

Pop ups and unders
A lot of companies will now give their affiliates
the chance of using pop up or pop under ads. In
most opinions, pop ups aren't the way to go. They
can easily annoy visitors and are normally closed
before they even have the chance to load. You
should instead go for pop unders and those types
that only display once per visit.

Text link ads
Once of the most successful means of advertisting
is text link ads. They are easy on bandwidth, don't
use a lot of space, and they easily be implemented
into most types of page layouts. Good text links
offer some information as to why your visitor
should investigate your offers.

Email advertising
The direct promotion via email has really taken off
over the last several years, although it has
brought tons of spam with it. If you plan to use
email as a method of advertising your products,
you should stand behind what you sell and make
yourself available to answer any questions.

Patience
If you feel confident that your site can generate
great sales for certain company's, you should
contact them to negotiate an arrangement. If they
don't seem to enthused to begin with, you should
remain patient as companies are approaced every
day with affiliates looking to make better deals.

The reality remains that most affiliates can't
deliver what they promise, and companies are
aware of this.

You should always keep in mind that most forms of
advertising will take time. No matter what methods
you plan to use, give it some time before you make
any type of decision. Although something may not
happen overnight - it very well could in a few
days or weeks.

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

Google Adsense: Rules Surrounding Invalid Clicks and Being in Control

What Is So Important About An Invalid Click and How Will It Affect Me?

More than anything, an invalid click is a big no-no and it will get your account terminated faster than anything else. Having said that, an invalid click is when a publisher clicks on their own ads to add to their earning potential . It’s also when a publisher asks others to click on their ads just to raise their revenue. It also raises the advertiser’s costs and Google won’t tolerate this. Google Adsense has state of the art technology and they know what’s going on.

Invalid clicks also happen when someone uses robots to click on ads or automated software. It is any deceptive practice used to click on ads.

Invalid clicks are also unnecessary as there are plenty of money-making opportunities with valid clicks. With an optimized website, useful content, and attractive ads, there’s no reason for anybody to even entertain the idea of using invalid clicks.

Having Control Over Your Adsense Account

You the publisher, have complete control over the advertisement that runs on your site. You can choose to run only image ads, only text ads, or a combination of both. Google recommends that you choose a combination of both to maximize your earning potential, but the decision is yours.

When making your ad decision, you also have the freedom to choose which type of ads run across your entire account (image or text) or you can narrow that decision to what type of ad might run on a particular page.

As of right now, you are not able to differentiate your image ad click rate from your text ad click rate. You can of course, differentiate your click rate from one site as opposed to another site. Say, for example, you run only image ads on one site and only text ads on another site. By setting up channels to track both sites, you can see which site has the better click rate. Of course, you have to take into consideration there would be more factors than whether you were running text or image ads. The content, the placement of the ads in general, even the color could make a difference.

Refer to the Google Adsense Support Site for specific instructions on how to enable or disable image ads. Remember, it’s all up to you!

Tips to Increase Ranking and Website Traffic

Tips to Increase Ranking and Website Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

Money with Articles: Free Article Content

Making Money with Articles: Free Article Content

Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.

Problem #1 - Search Engines

Search engines will only look down upon your site if it has the exact same duplicated content than other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.

Good search engine rankings are essential in getting visitors to your sit so that they have a chance to click on your affiliate links. If you cannot even get visitors, then will never make an revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.

Problem #2 - Getting visitors to click

Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be least likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel like are an expert on the subject.

If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.

Problem #3 - Author Bylines

Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader gets done reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the finds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.

Affiliate Marketing In 3 Steps

Affiliate Marketing In 3 Steps

Affiliate marketing is a process where the merchant
will pay a portion of their sales revenue to an
affiliate if the sale is result of the affiliate's
promotion to the products and services offered by
the merchant.

Now days, it's one of the fastest growing industries
because it's cost efficient and quantifiable for
both the affiliate and the merchant. Other players
can profit as well, such as the affiliate network
or the affiliate solutions provider.

The best benefit for the merchant is the fact that
he will gain opportunities to advertise his
products to a much larger market, therefore
increasing his chances to earn. The more affiliates
the merchant obtains, the more sales he can expect.

With the merchant having affiliates market his
products and services, he will save himself time,
effort, and money in looking for markets as well as
customers. The affiliate marketer will benefit
from each customer that clinks on the link in his
website and who actually purchases a product from
the merchant.

If you have wanted to join the growing legion of
affiliate marketers and have an unlimited potential
for income, simply follow these 3 steps to start
an effective affiliate marketing program.

1. Identify something that interests you or you
feel very passionate about. Then, focus on a
specific area you know a lot about, as this will
help you bring out your best and give your
visitors who are possible buyers a demonstration
of your expert in this field. This way, you'll
gain their trust and encourage them to buy the
products that you endorse.

2. Search for merchants and products or services
that are related to your interest then creat a
web site with top level domain names and very
reliable hosting. When you choose the products
for your web site, you need to consider the
commission structure and the conversion rate.

There are many different affiliate networks and
affiliate solution providers where you can obtain
the information on most profitable products and
which merchants pay the best. Take your time -
and be sure you choose the right one.

3. Now, you are ready to promote. You've chosen
everything you need and even created your very own
website. You'll need to be creative, flexible,
and willing to embrace new ideas. By this stage,
you'll be well on your way to making more money
than you ever imagined - and enjoying every
minute of it.

eBay Customer Always Right?

Is the eBay Customer Always Right?

I can answer this question for you right now: the answer is 'yes'. In fact, the answer is 'YES!' - the biggest yes you've ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

A dissatisfied customer will leave negative feedback, and negative feedback is to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.

But What If…

But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer. Here are a few common situations and how to handle them.

They say the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still hasn't arrived. If it still hasn't arrived, you should assume it was lost in the post somehow and offer to send a replacement if you have one, or give them a full refund otherwise. No, I don't care what that costs you. Are you serious about selling on eBay or not?

The item has been damaged in the post: You must offer to replace it or take it back for a refund without hesitation.

They say the item doesn't match the description: Resist the urge to email back with "yes it does, you just didn't read the description properly". Take the item back for a refund, and edit your description if you need to, to make any confusing points extra clear.

I'm sure you're spotting a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, while having a 100% positive rating is like owning a bar of solid gold.

You should always handle customers' complaints before they complain to eBay - in fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.

Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let's say you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer's $1,000 purchase would be a tragedy, losing you your whole week's profit. It's far better to look at it this way: if you don't give that refund, then not only will you lose the next week's profit, but you'll probably lose a few weeks' profit after that too. Now which option looks better?

I absolutely can't emphasise enough the importance of really believing that the customer is always right. But trying to make excuses for complaints isn't the only thing you need to avoid. There are a lot of pitfalls that you need to avoid if you don't want to kill your business before it's even started properly - and I'll show you in the next email what they are.

eBay and Drop shipping

eBay and Drop shipping – Getting the Product to
Your Customer

If you hope to own an eBay business, and make a
full time living at it, you can easily make that dream
come true – even if you don’t have a product of your
own to sell. eBay provides many people who want to
quit their corporate nine-to-five jobs with a way to
make a good living, without having to put up a lot of
start up capital. This is made possible with the help
of drop shippers. Drop shippers send merchandise to
the customers of business owners. If you have an
eBay business, you are a business owner. This will
allow you to offer a wide variety of stock in your
eBay store, without having the need to warehouse
all of those products!

All you have to do is set up your auction, and sell
the product. You then pass the customer’s
information on to the drop shipping company. The
drop shipper does the rest, and they will even use
your company information, as well as your company
logo if you have provided it to them. When the product
arrives at your customer’s home, they will have no idea
that your company didn’t send it. The drop shipper
will package, label, and ship the products that you
sell, allowing you more time to set up even more
auctions, for greater profits.

You must establish a relationship with several drop
shipping companies in order to become successful.
In the beginning, most companies will require you to
pay for the items that your customers order before
they are shipped. You need to fill orders in a
timely manner, so you should pay for the items with
a credit card for speedy service. Eventually, you will
be able to have the drop shipper fill your orders, and
then bill you for them later.

When you set up your eBay auctions, make sure
that your reserve price is set higher than the price
that the drop shipper will be charging you for the
item. The idea, of course, is to earn a profit!
Depending on the item you are selling, a markup
of about 10% should be about right, but you should
do some research to see if the item is selling for a
lower price in another eBay auction, or through
other online sources.

By starting an eBay business using the drop
shipping method, there is essentially no financial risk
involved. The product will be sold before you pay the
drop shipper for the item. This is one of the few
businesses where you can actually turn a profit
before you have expenditures!

Keyword Density

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Do Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

An eBay Seller's Checklist.

An eBay Seller's Checklist.

Being a seller is a lot of responsibility, and sometimes you might feel like you're not doing everything you should be. This simple checklist will help you keep on top of things.

Have you found out everything you possibly could about your items? Try typing their names into a search engine - you might find out something you didn't know. If someone else is selling the same thing as you, then always try to provide more information about it than they do.

Do you monitor the competition? Always keep an eye on how much other items the same as or similar to yours are selling, and what prices they're being offered at. There's usually little point in starting a fixed price auction for $100 when someone else is selling the item for $90.

Have you got pictures of the items? It's worth taking the time to photograph your items, especially if you have a digital camera. If you get serious about eBay but don't have a camera, then you will probably want to invest in one at some point.

Are you emailing your sellers? It's worth sending a brief email when transactions go through: something like a simple "Thank you for buying my item, please let me know when you have sent the payment". Follow this up with "Thanks for your payment, I have posted your [item name] today". You will be surprised how many problems you will avoid just by communicating this way.

Also, are you checking your emails? Remember that potential buyers can send you email about anything at any time, and not answering these emails will just make them go somewhere else instead of buying from you.

Do your item description pages have everything that buyers need to know? If you're planning to offer international delivery, then it's good to make a list of the charges to different counties and display it on each auction. If you have any special terms and conditions (for example, if you will give a refund on any item as long as it hasn't been opened), then you should make sure these are displayed too.

Have you been wrapping your items correctly? Your wrapping should be professional for the best impression: use appropriately sized envelopes or parcels, wrap the item in bubble wrap to stop it from getting damaged, and print labels instead of hand-writing addresses. Oh, and always use first class post - don't be cheap.

Do you follow up? It is worth sending out an email a few days after you post an item, saying "Is everything alright with your purchase? I hope you received it and it was as you expected." This might sound like giving the customer an opportunity to complain, but you should be trying to help your customers, not take their money and run.

Being a really good eBay seller, more than anything else, is about providing genuinely good and honest customer service. That's the only foolproof way to protect your reputation. Of course, you might be wondering by now whether it's really worth all the hassle to get a good reputation on eBay. Won't people buy from you anyway, and couldn't you just open a new account if it really comes down to that? Our next email will set you straight.

An Introduction to Bidding and Buying on eBay.

An Introduction to Bidding and Buying on eBay.

Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you've never used it and you've no idea what it's all about, then the chances are that you're starting to feel a little left out. But don't worry! This email contains everything you need to know about the basics of bidding and buying on eBay.

So What is eBay?

eBay is an online auction website - and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It's that simple.

eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It's a powerful combination of an auction and a slightly chaotic marketplace.

What is Bidding?

Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn't work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.

It's not as complicated as it sounds - the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don't know the address for it, just go to www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked 'search': just type in anything that you'd like to buy there.

Wasn't that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then - if you're happy with the item and happy to pay more than the current highest bidder is - you can bid!

How Do I Bid?

Go ahead and scroll down to the bottom of an item's description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the 'place bid' button - you will need to sign in once you press the button, or go through a quick registration process if you don't have an eBay username).

If someone else's maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you're now the new highest bidder! All you need to do now is wait until the end of the auction - if someone else outbids you, then eBay will email you and you can bid again.

All sounds great, doesn't it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That's why the next email in this series will be about your rights when you buy from eBay.

E-Commerce And Affiliate Marketing

E-Commerce And Affiliate Marketing

The creation of the internet and the mass production
of computers in the late 80's changed everyone's
lives forever. Now, everyone has the potential to
be their own boss whether you are a stay home mom
or a manual laborer.

All you need to do is search on Google for business
opportunities and it will bring up more than you
could ever imagine. Even though you may think it's
easy to make a living on the internet, it actually
requires a firm business plan and a lot of hard
work.

You can run an online business with your current
job, and your potential market is a lot bigger than
the average stores.

The first thing you'll need to decide is the type
of business that's right for you, then research
the market. The possible business choices open to
you are:
1. Affiliate programs
2. Adsense programs
3. Selling products

Affiliate programs will pay you a commission for
selling company products. You'll have no contact
with the customer, as all you do is provide sales
leads to the company of whom you have to be an
affiliate for.

Adsense programs are where you take an existing
website you own of a particular subject then add
contexual adverts from Google's adsense program.
When someone clicks on an advert you'll receive a
few cents.

The final method is selling products. You'll build
a website with a shopping cart then give as many
details as possible about the products. When
customers buy products, you'll receive pay based
on what you sell and how many.

When it all comes down to it, you'll need to set
up a business and web site to get the most from
E-Commerce or affiliate marketing. It'll take a
lot of hard work and dedication - although it'll
prove to be well worth it.

Money Making Tips

Money Making Tips

Affiliate marketing is all about getting paid for
selling products you don't own and not going to
jail for it. Someone else goes through all of the
trouble to develop software programs, service, or
digital content products. They'll do all the work
then you collect the money!

Affiliate marketing is a revenue sharing arrangement
between the product developer, known as the affiliate
merchant, and the affiliate marketer who is anyone
that's willing to promote the sale of product by
advertising the product using any type of legal
means available.

The relationship will allow the affiliate merchant
to grow their revenue by paying only for the
advertising that results in a sale. The affiliate
marketer will profit by making a percentage on a
sale that he does not have to manage after the
sale.

Getting paid
Getting paid all depends upon how the affiliate
program is set up. Some merchants will run their
own affiliate program. They'll have special types
of software that assigns each affiliate marketer
a special link that's used in promoting the product.
The software will track sales of every marketer
and the merchant will pay the commission on a
periodic basis using either PayPal or another
method of payment.

Selecting products or services
Your income is directly tied to how well your
selected product or service sells, and the size of
the commission you earn, which makes it very
important that you choose carefully when it comes
to choosing the affiliate merchant you'll be
partnering with.

Choose programs that you aren't embarrassed to
promote and programs that you'll feel comfortable
recommending to your family and friends if they
were to ask you about it.

You'll do much better if you promote products
that you fully understand and are already familiar
with. This way, you'll be able to write better
ads without having to strain yourself coming up
with the right things to say.

You should only promote products and services for
companies who have gone through the trouble to
provide you with training programs and sales aids
such as banners and other marketing materials that
you can either use directly or model the one you
own after.

Be on the lookout for programs with commission
rates no less than 50%. You should give preference
to programs that pay commission on multiple levels,
which means you'll also have to earn commissions
on sales made by people who buy the products
through your link then go on and become affiliates
themselves later on.

How To Best Select An Affiliate Program

How To Best Select An Affiliate Program

Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.

However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.

The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.

But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.

Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.

The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.

If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

How to Drive Laser-Targeted Traffic Using Overture

How to Drive Laser-Targeted Traffic Using Overture

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. Once you are promoting a product or service in you web page, you need to have more visitors that can be potential consumers to your products and services. This is one of the fundamental rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to succeed. Don’t ever try to get it wrong because no matter how hard you work, you can never find yourself on the way to success.

I guess everyone will agree if I said that obtaining enough highly targeted traffic is the key to success in affiliate marketing business. This method is proven to be effective if you’re promoting or reselling product or service online. One of the best and most secured marketing strategies that affiliate marketers can employ is the strategy of paying for performance. This means that your investments are used only on results such as additional sales and incomes.

Let’s take a practical example. Paying for performance could mean giving a commission to a sales person only when new sale is made. This strategy assures you real profit because you can already compute the amount money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from sale or will generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing laser-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture Premium Listings, your site will absolutely appear in the leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Internet users.

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively searching for what precisely you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or services that you are offering. And this strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Overture drives targeted traffic by keeping you away from the general keywords that are very common and usually come expensive and by casting a wide net of laser-focused keywords that are more targeted, not so expensive, and with high conversion rate. I’ll tell you, attracting laser-targeted traffic through Overture is nothing but a “Win-Win” Situation.

Overture’s strategy also allows your visitors to respond. And what’s important once you get your visitors to respond? Well, you are given a chance to develop lifetime customers that will patronize your product and will buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a highly-profitable business especially online. You can only achieve this through PPCSEs like Overture, which gets your site visitors to respond. And once it happens, you can constantly market and sell your products to them.

Another tactic that Overture uses in order to gain laser-targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully realize this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some of the back-up responses which you can use: send a free e-mail newsletter, give a free catalog and offer a promo or sweepstakes which gives them the chance to win free merchandise.

Other things that will surely attract lifetime customers to your site are offering valued customer discounts, giving seasonal and special offers especially to your repeat customers and any other incentives to purchase. Don’t get me wrong with this; the abovementioned strategies can surely develop a trusted relationship between you and your customers. Aside from patronizing your products over their lifetime, they may even refer others to you or to your site.

To sum up, one of the most effective and secured marketing strategies that any businessman can utilize particularly those who are involved in online marketing is the approach of only paying for performance. And one of the most helpful online strategies to create more sales is by pulling laser targeted traffic towards your website and converting them to sales by means of Pay-Per-Click Search Engines like Overture.

Google Adsense: Learning About the Program and the Most Important Rule

Google Adsense: Learning About the Program and the Most Important Rule

How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about lawn mowers, you will likely see ads from lawn mower manufacturers and/or retailers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the lawn mower or whatever they’re offering.

In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in purchasing the lawn mower or subject of the ad.

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Indiana buys a lawn mower and you get a commission!

What Not to Tell Others About the Google Adsense Program – The Most Important Rule

Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.

Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.

Make Money With Adsense?

Who Else Wants To Make Money With Adsense?

Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

So why don’t all these web site owners write and submit their own articles if that is what is important?

The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

What do people have to do?

Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

Better not be left behind the many making millions already.